Graphic Designer. Book Worm. General Nerd.
Hailing from a little town in the Panhandle of Florida, I went to school in Orlando and relocated to Brooklyn in 2012 in pursuit of a more fulfilling career in graphic design and opportunities to advance my skills. Since graduating I’ve developed nearly 9 years of professional experience as both a freelancer and in-house designer producing work for clients across various industries.
When I’m not glued to my computer screen I like to work with my hands, from making paper crafts and throw pillows or trying new recipes to ardent efforts at gardening. I also enjoy traveling and spending time outdoors or just vegging at home with a good movie.
My favorite color is grey. My favorite food is any form of potato. My favorite animal is the rhino.
PATINA RESTAURANT GROUP
NEW YORK, NY | FEBRUARY 2016 – SEP 2020
Designing print and digital collateral to support a large collection of restaurants with approximately 60 brands in NYC, LA and Disney properties, including menu design and engineering, promotional print collateral, physical and digital signage, web graphics, print and digital ads, social media and email marketing, and corporate and sales collateral. Developing assets and branding for new restaurant concepts. Designing and managing all creative assets for various nationwide campaigns.
Collaborating with Marketing managers on promotional material for unit-specific programs and national marketing initiatives. Designing and printing a wide array of collateral in support of various departments throughout the company, including Sales, Recruiting, Business Development, and Art & Style.
Managing accounts in the email marketing platform Emma and assisting digital marketing managers in addition to designing creative for email marketing. This includes designing templates, managing and organizing contact lists, email deployment, audience targeting strategies, and developing best practices and training other team members.
Coordinating with various print vendors on production, delivery and installation needs for all print requests across the company and identifying cost savings while maintaining quality standards.
Responsible for training our team’s junior designer – developing technical skills, managing workflow and ensuring quality of work. Providing similar management for freelance designers. Developing organizational practices and maintaining asset libraries for Design and Marketing teams. Training managers and team members on Adobe and Office programs, brand standards and best practices.
BROOKLYN, NY | NOVEMBER 2012 – DECEMBER 2015
Designing various printed promotional collateral for clients across a wide range of industries in the New York City area.
Working closely with startup local clients to develop and design identity packages. Collaborating with corporate-level clients of multi-state chain retail stores to develop cohesive identities across web and print media for in-store promotions.
Designing and building Adobe Muse websites, including supporting graphics and content, as well as designing for and managing online and social media presence for small businesses in Brooklyn, NY. In some cases, responsible for creation of graphics and campaigns, content posting, and managing customer interaction.
Also responsible for some photography, managing spreadsheets, photo-editing and general internal organization. Assisting in print production and order fulfillment.
WINTER PARK, FL | JANUARY 2012 – OCTOBER 2012
Designing various supplemental material distributed with products to nationwide clientele, print ads, website graphics and large-format print work for client-specific jobs. Prepping artwork for various facets of print production.
Managing and updating company website with graphics, photography and product information through Magento e-commerce platform. Overseeing and assisting with website redesign by X-Studios (Orlando, FL). Responsible for developing general layout and organization, and testing user interface and experience. Managing and designing templates and graphics for online Designer element.
Photographing products and material for use in sales and advertising, client presentations, catalogs and various internal uses.
Designing for and operating a direct-to-garment textile printer for a small digital t-shirt printing operation within the company.
IRISH ARTS CENTER
NEW YORK, NY | JANUARY 2017 – PRESENT
Designing print and digital collateral – including digital ads, trifolds, posters, email creative, web and social graphics – to promote music and theatre performances, educational cultural programming, and fundraising campaigns. Developing overarching creative for seasonal campaigns and designing all supporting assets.
NEW YORK, NY | AUGUST 2014 – AUGUST 2015
Designing marketing collateral distributed to participants of seminars held nationwide as well as a promotional 2015 calendar provided for distributors internationally. Assisting with logo rebranding and designing graphics for social media advertising.
NEW YORK, NY | JUNE 2014
Designing layout and supplemental graphics for email campaign newsletter for recruiting candidates for employment in the IT sector.
LAKE MARY, FL | NOVEMBER 2011
Designing custom powerpoint presentation slides incorporating the company’s branding, to be used for client presentations and education seminars.
LAKE MARY, FL | AUGUST 2011
Designing information sheets to be distributed to clients detailing various investment options and processes provided by the company.
UNIVERSITY OF CENTRAL FLORIDA
ORLANDO, FL | 2007 – 2011
Graduated from the University of Central Florida with a Bachelor of Fine Arts specializing in Graphic Design.
Aside from studying computer-based design courses, interests in printmaking, photography, bookbinding and art history were pursued.
Interned at Flying Horse Editions, UCF’s fine arts printing press. Member of the Print Collective, an unaffiliated student organized printmaking group. Also participated in campus art shows and print exchanges with Pussycat Press at Kansas State University.