L’Atelier de 8½ Cooking Series is a recurring instructional program hosted by Chef Franck Deletrain at Brasserie 8½ in Manhattan, NY.
The program required the development of an overarching brand as well as complementary creative for each class offered. Combined, these creatives were used to promote classes online and through email campaigns. Graphics were also needed to support an online shopping cart.
Additionally, each class required a unique set of recipe and comment cards printed and assembled into small booklets that were included in a gift set distributed to attendees.