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With a collection of landmark dining throughout New York City, Patina Restaurant Group launched a Tour & Travel initiative promoting their locations and dining options for the travel and tourism (T&T) industry.

Assets were developed to consolidate various programs and menus offered specifically for tourist groups and student groups visiting the city. These assets were used for T&T trade shows and showcase events held by PRG, and were also used by the unit-level sales teams.

This program required a variety of informational sheets and targeted bifolds, as well as Group Dining and Student Dining menu kits consolidating all details specific to each. A simplified map of the city was developed and included with each piece of collateral, highlighting the corresponding landmark dining locations available.