PROJECT DETAILS

A collection of promotional, POS, and directional assets for The Rink at Rockefeller Center.

The seasonal undertaking of converting the sunken plaza of Rock Center into the world-famous ice skating rink required a large collection of signage for schedules, pricing, and way-finding displayed throughout the surrounding area. Brochures and a concierge bifold were developed to also promote exclusive experiences available in tandem with skating. The VIP Skate package required its own complementary set of assets, including brochures and signage specific to the VIP Igloo.

Additionally, all assets would be updated through the course of the season for pre-holiday and post-holiday offerings.