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As the pandemic shut down much of the country Irish Arts Center (IAC) quickly switched over to live streaming events, including a showcase for The X Collective, a community of Irish artists and musicians organized by Oíche Events.

With the transition to online programming, IAC relied more heavily on social media for marketing rather than print material or display ads. With that in mind, creative was developed in various formats specifically for social channels, promoted by IAC and Oíche Events.